To calculate CTR on Facebook, divide the number of link clicks on your Facebook ad by the number of ad impressions (x 100% to get a percentage).įor example, if 100 people see your ad and 10 of them click on your link, then your CTR on Facebook would be (10 link clicks/100 impressions) x 100%, or a 10% click-through rate (which would be awesome). This is the percentage of people who actually clicked on your ad after seeing it. What is CTR on Facebook?ĬTR stands for click-through rate. So, you can either look at the price you paid for each view that lasted three seconds or longer or you can see how much you’re paying for views that last 10 seconds or longer. You’re probably wondering what actually counts as a view, right? If someone just looks at your video ad for one second and keeps scrolling, will your CPV take that into account?Īs of November 2016, Facebook has two separate ad cost metrics for video views: cost per 3-second video view and cost per 10-second video view. With this option, Facebook will get as many views of a given duration as it can for your ad budget. You should optimize for CPV on Facebook if you want people to pay attention to your video content. This is the price you pay for a view on your Facebook video ad. What is CPV on Facebook?ĬPV stands for cost per view. Impressions are pretty cheap, so if you counted the cost of each one you’d be dealing with fractions of a cent-it’s just easier to multiply by 1,000. Why pay per 1,000 impressions instead of per individual impression? If you select this option, Facebook will get your ad in front of as many eyeballs as it can within your budget. You should optimize for CPM on Facebook if you’re looking to get your ad seen as much as possible. This is the price you pay for 1,000 impressions on your Facebook ad.įun fact of the day: ‘mille’ means 1,000 in Latin. However, you can adjust this attribution window in Facebook Ads Manager.ĬPM stands for cost per mille. It also counts a like when someone sees your ad and later clicks the like button on your actual page.īy default, Facebook will count any Page like that happened within one day of seeing your ad. If you select this option, Facebook will track interactions with your ad that result in page likes and get as many as they can for your budget.ĬPL counts a like when a user clicks the page likes button on your ad. You should choose to optimize for CPL if you want to grow your follower base on Facebook and cultivate a community around your brand. This is the price you pay for each like on your Facebook page that comes from your Facebook ad. Clicks to view a video on another websiteĬPL stands for cost per like.Call-to-action clicks that go to another website (ie “Shop Now”).Here is the official list of clicks that factor into your cost per click on Facebook: Facebook will try get you as many clicks as it can within your budget if you choose this option. You can choose to optimize for CPC if you want as many visits to your website as possible. This is the price you pay for each click on your Facebook ad. What is CPC on Facebook?ĬPC stands for cost per click. Facebook will then optimize your ads so you get as many actions as possible within your set ad budget.
You pick the desired action ahead of time, then track user interactions with your ad that lead to that action. Known on other digital marketing channels as cost per conversion, this is the price you pay for each action a user takes on your website because of your Facebook ad.Īn action could be a purchase, a newsletter sign up, an app download, or one of several other conversions. What is CPA on Facebook?ĬPA stands for cost per action. In alphabetical order, let’s run through the basic Facebook ad cost terms every social media marketer needs to know. Whether you’re a veteran Facebook marketer who needs a quick refresher or a new SMM getting buried under the weight of a million abbreviations, we’ve got you covered. We’ll also offer some insights on when you should optimize for each cost metric. That’s why we’ve set out to clarify what each Facebook advertising acronym means. CPC, CPM, CPA, CPL, CVS, CD-ROM…sometimes the acronyms for ad costs on Facebook get confusing (okay, fine, the last two aren’t real Facebook ad terms).
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